After an initial teaser last week, Alec Bradley Cigar Co. unveiled their secretive Premium Cigar Association (PCA) Trade Show attendee exclusive release: New-Mix Classics. To great fanfare, tobacconists and media attendees were the first to lay their eyes on the project, which features four toro sized, remastered blends, one each per pack of:
- Sanctum
- Maxx Connecticut
- Select Cabinet Reserve (SCR)
- Vice Press
Only 1000 retail friendly displays, containing ten, 4-pack samplers per display, are being offered on a first come, first served basis exclusively to tobacconists attending the show.
The Alec Bradley New-Mix Classics project is the result of a’ spring cleaning’ done at the company’s printed material archives. Thousands of unused cigar bands were found for each of the lines enclosed in the sampler. Using the line with the least original bands to determine maximum cigar production, Founder Alan Rubin, with his sons Alec and Bradley, and Ralph Montero (Alec Bradley Vice President), recreated the four legacy blends to reveal New-Mix Classics at PCA 2022. In addition to being the most important premium cigar industry event of the year, the Trade Show is also where Sanctum, Maxx Connecticut, SCR and Vice Press were originally launched, allowing tobacconists to experience the cigars for the first time.
Bradley stated:
“I’m sure there are some lost and forgotten about cigars somewhere in our aging rooms, but coming across these bands gave us the opportunity to remaster the blends and reintroduce the cigars at the venue where they were first launched, We’re very excited for cigar enthusiasts to experience a piece of Alec Bradley history!”
The four cigars have been produced using their original blends.
- Sanctum: Wrapper: Honduras | Binder: Cosa Rica | Filler: Honduras/Nicaragua/Colombia | Dimensions: 6″ X 52
- SCR: Wrapper: Honduras | Binder: Honduras/Indonesia | Filler: Honduras/Nicaragua | Dimensions: 6″ X 52
- Maxx Connecticut: Wrapper: Ecuador | Binder: Costa Rica | Filler: Nicaragua/Colombia/San Andreas/Honduras | Dimensions: 6″ X 54
- Vice Press: Wrapper: Nicaragua | Binder: Costa Rica | Filler: Honduras/Nicaragua/San Andreas | Dimensions: 6″ X 54
Alec Bradley New-Mix Classics are being sold now, exclusively to attendees of the PCA Trade Show. Each 4-pack will retail for $34.95 per sampler, before any applicable sales or excise tax. Shipping, to tobacconists, is scheduled for July 2022.