Cigar News: Alan Rubin Announces Initial Lars Tetens Relaunch Brands and Website

Alec Bradley Cigar Co. founder Alan Rubin, first announced his acquisition of Lars Tetens Brands in April of this year. The acquisition created a partnership between the two cigar makers, Lars Tetens and Alan Rubin; as well as a sales and distribution agreement with Alec Bradley Cigar Co.

Since 1979 Lars Tetens has been renowned in the cigar world for innovating a unique and labor intensive conditioning process using essential oils and botanicals to make the most exotic premium cigars on the market. Conditioned cigars are new to the world of Alec Bradley and at the time of announcement, neither Alan nor Lars speculated as to which of the plethora of cigar brands Lars Tetens would resurrect under the new partnership.

Only a few weeks ahead of the 2019 International Premium Cigar & Pipe Retailers Association (IPCPR) Trade Show in Las Vegas, representatives from Alec Bradley can confirm that the new online home for Lars Tetens is; They have also announced the initial brands that are being relaunched in full scale.

Alec Bradley Director of Sales and Marketing, Jonathan Lipson notes:

“This is a very unique opportunity for Alec Bradley and Lars Tetens. We sifted through a ton of Lars’s grandfathered blends and lines and found the most unique items to feature as our first foray into the world of Lars Tetens”

Always a character, Lars noted that “we are going to sell a shit load of these cigars!

The following premium lines are being reintroduced


Described as a complex, yet balanced blend offering earth, creamy and delicately spicy notes, featuring a sweet tip. Cubagua will be presented in 25-count boxes expressed in the following vitolas:

  • Robusto
  • Toro
  • Churchill
  • Gordo

MSRP will range between $8.96-$11.20 per cigar.


Described as a limited production line that features larger ring gauged pig tailed/closed foot medium bodied cigars, known for their distinct aroma, will be offered in 20-count boxes and expressed int he following vitolas:

  • Big (6 x 52) Torpedo – MSRP $45.00/cigar
  • Bigger (6 x 60) – MSRP $50.00/cigar

Serie D

Described as a fuller bodied line emphasizing the importance of ligero, the boldest part of the tobacco plant. Lars credits the Serie D as being one of his most important lines. Serie D will be expressed in three vitolas:

  • Robusto (25-Count Boxes)
  • Toro (25-Count Boxes)
  • Gordo (20-Count Boxes)

MSRP will range between $10.85-$12.90 per cigar.

SS (Spicy Sweet)

Shorthand for “Spicy Sweet”, the SS is described as a medium bodied line that features a spicy/sweet tip that is unique to Lars Tetens. SS will be offered in 25-count boxesand will be expressed in three vitolas:

  • Robusto
  • Toro
  • Churchill

MSRP will range between $9.85-$11.25 per cigar

Sutton Place

Described as a luxury line that is as smooth as sophisticated as the famous Manhattan street the line pays homage to. Sutton Place will be expressed in 4 vitolas:

  • Petit Corona
  • Robusto
  • Toro
  • Churchill

All sizes except for Petit Corona will be offered in 25-count boxes. The Petit Corona will be offered in 30-count boxes. MSRP will range between $6.75-$11.20 per cigar.

Steam Punk

Steam Punk, offers an experience to both the novice and connoisseur cigar smoker alike. The medium bodied cigar features a full flavored smoking experience that can be appreciated by all levels of cigar smoker. Steam Punk will be offered in 25-count boxes and will be expressed in two vitolas:

  • Robusto
  • Toro

MSRP will range between $9.95 and $11.60 respectfully.

Phat Cigars

Described as an eclectic line of pigtail/closed foot cigar featuring unique sizes and flavors will be available in the mild Brief XTC ($14.25 per cigar); the medium bodied Royal ($11.75 per cigar), Asadachi ($15.50 per cigar) and Shorty ($11.75 per cigar); and the full bodied Sun Fook Ka ($12.00 per cigar) and Churchill ($15.50 per cigar).

Churchill will be available in 20 count boxes, as the rest will be available in 25 count boxes.

Reintroducing Lars Teten Cigars

Alan Rubin stated in the press release:

“As we are reacquainting the cigar world to Lars Tetens cigars, Lars and I made a conscious decision to color code the boxes to represent the flavor and body levels of the cigars. Blue is mild, white is medium, orange is full and red is ‘Sweet N Spicy’. All of the boxes feature original graffiti artwork from Lars himself.

Our goal is to expose as many cigar enthusiasts to Lars’s products in the easiest way possible. This is a very exciting opportunity and it is time to bring the Lars name back to prominence where it belongs!”

Lars Tetens cigars will be featured at the Alec Bradley booth at IPCPR 2019. Shipping is expected Mid-August 2019. To learn more about Lars Tetens, please visit .

About Alec Bradley Cigars

Founded by Alan Rubin in 1996, Alec Bradley has been acknowledged as one of the world’s leading producers of fine, handmade premium cigars. Alec Bradley has received the cigar industry’s highest critical acclaim for its Prensado, Tempus, MAXX and Black Market premium cigars, to name a few. Their commitment to satisfying cigar enthusiasts worldwide is demonstrated by their passion for excellence, creativity and the highest quality standards.

About Lars Tetens 

Lars Tetens is a man of so many talents he has been dubbed by his admirers as a contemporary Leonardo Da Vinci. People ranging from high-profile celebrities to politicians and presidents of Fortune 500 companies have retained him as their consultant on many varying projects, and are among his abundant admirers.

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