Cigar News: Fratello Cigars Hires Regional Sales Manager for Florida & Georgia

Omar de Frias is proud to announce the hiring of Robert Hernandez as the new Regional Sales Manager based in Florida and Georgia. 

Robert Hernandez
Robert Hernandez

Robert comes to Fratello with years of successful sales experience. He will be responsible for reaching out to existing customers to make sure their needs are met while developing new partnerships within the region.” 

Omar de Frias

Robert has worked in the past for Villiger Cigars North America as Regional Sales, in charge of Arkansas, Louisiana, Oklahoma, and Texas.

“I’m beyond excited to join Fratello.  I have been a fan of what Omar and his team have been able to achieve to date.  As the new Sales Executive for Fratello in the Southeast I plan to expand on Fratello’s footprint and take our brand to new heights”

Robert Hernandez

Fratello Cigars was established in 2013.  Since inception Fratello has grown to be sold in 800 brick and mortars in the US and 9 international destinations.    

Jessi Flores
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