Cigar News: Joya de Nicaragua Announces TAA Exclusive Availability – Antaño Gran Reserva Presidente and Selección de Torcedor

One of the exclusive cigars featured at the 2018 TAA retailers meeting in Casa de Campo, Dominican Republic was the Antaño Gran Reserva Presidente. It was well received then and now Joya de Nicaragua has announced it is available again, for all Tobacconist Association of America (TAA) retailers around the country. 

The Antaño Gran Reserva Presidente commemorates the 50 years of TAA, the Nicaraguan cigar industry, and its oldest factory, Fábrica de Tabacos Joya de Nicaragua.  With a limited annual production of 1,000 boxes, this product has been very well received by the industry, with great reviews from experts all around the country.

Juan Ignacio Martínez, Executive President of Joya de Nicaragua noted in today’s press release:

“We are so humbled by all the recognition we received last year during our 50th anniversary, that we decided we needed to give an extra step to express our gratitude with the trade and the industry, and this is how we came up with the Selección de Torcedor program, that will be part of something even bigger”.

A special blend selected by Joya Nicaragua’s Torcedores

This year, the Antaño Gran Reserva Presidente is coming to stores with an additional promotional item, a 5-pack of Selección de Torcedor 2019, that is already being shipped to all stores that have ordered the Antaño Gran Reserva Presidente.

Selección de Torcedor 2019
Selección de Torcedor 2019

Selección de Torcedor is a new program that Joya de Nicaragua is launching in 2019 in cooperation with their TAA partners.  From 2019 on,
Joya de Nicaragua’s torcedores will select a special blend and size to share with a selected group of retailers around the world. The company notes, ‘this will make it easier for our workers to give our friends around the world a favorite from the factory floor’.

The company plans to use the Selección de Torcedor process as a way to collect information on how well the product is accepted by consumers and test if it is attractive enough to become a year-round offering.

The blend in Selección de Torcedor 2019 is decribed as a very approachable smoke, smooth yet flavorful, and with a selection of tobacco especially conceived as a cigar that reflects the historic ties between Nicaragua and the US.

In today’s press release, Mario Pérez, Joya de Nicaragua’s Factory Manager stated:

“We are very excited that consumers in the US will enjoy Dr. Cuenca’s favorite vitola, along with an additional distinguished selection from the factory. I’m sure they’ll enjoy this 6×52 toro as much as we do in the factory”

Joya de Nicaragua invites cigar lovers all over the world to join the online celebration and share their Joya de Nicaragua experience using #KeepDaring #JoyaDeNicaragua and #SeleccionDeTorcedor

About Joya de Nicaragua

Established in 1968, Joya de Nicaragua is the country’s first and oldest cigar factory.

For over 50 years, Joya de Nicaragua’s commitment to quality have brought their premium handmade cigars to over 50 countries around the world, making it Nicaragua’s most international brand.

Joya de Nicaragua pays tribute to the birth of the Nicaraguan cigar industry and celebrates more than five decades of being the most Nicaraguan cigar.

For more information, please visit www.joyacigars.com

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