Did you ever wonder what its like to be the 1st, the one who started it all? Did you ever think about all the growth pains one had to go through, to reap the rewards for their perseverance against all odds?
Well now you can read all about it, in the latest book published by Joya de Nicaragua as they celebrate 50 years in the Nicaraguan cigar business.
The new book is titled, “Cinco Décadas: The Rise of the Nicaraguan Cigar”, and it captures the journey of how Nicaraguan cigars came to be, and how they have conquered the world. The book is not just about the success of the 50-year-old company, but also about the hope, love, family, friendship, resilience, and redemption the cigar industry has gone through, and in many ways, are still going through today, in Nicaragua.
Joya de Nicaragua was the first in the country and this new book celebrates that success along with the long journey of crisis and resilience that made the company what it is today. The content of this book is drawn from sources and facts never seen before along with testimonies of those who lived through it all.
From the company’s press release:
“Cinco Décadas, published by Nicaragua’s first Premium Cigar Maker, is intended to shed light on the collective evolution of the Nicaraguan people, of the country, and the company through the lens of one singular product: the most Nicaraguan cigar, a product that has become a means to share that evolution with the world and has transformed the lives of thousands of Nicaraguans and millions of cigar lovers around the world.”
Cinco Décadas promises to be a must read for any cigar enthusiast, as the content is filled with words from the people of Joya de Nicaragua describing how they joined together to form something new and how they worked for it, fought for it, and love it. From cover to cover, you will learn of the great courage and hope that built the Nicaraguan cigar industry.
The book was a multi-talented effort that took more than two years of research, which was then majestically captured by the renowned British journalist Nick Hammond and complemented by the country’s and region’s top talent in creativity, editorial, photography and design.
When asked about his thoughts on the book, Nick Hammond stated:
“Being asked to write the story of Joya de Nicaragua was something of a dream come true. Finally, the chance to really get my teeth into some cigar research. To write of a cigar firm which has defied the odds to survive and thrive today. To write of a country which ceaselessly fights for a better life. And to write of the company owners – the Martinez family – whom I hold in the very highest regard. I’m very proud to have been involved in this remarkable project”
The 204 page book, is filled with beautiful images throughout eleven chapters that take you on a Nicaraguan journey like never before. You will learn about the country of Nicaragua, the city of Estelí, and visit the post-colonial era. You will experience the social struggles of the 1900’s and finally discover how the Joya brand evolved, and how the cigar industry impacted the social fabric of the country.
Juan Ignacio Martinez – Executive President of Joya de Nicaragua states:
“For many people, Nicaragua is a newcomer to the cigar world; but at Joya de Nicaragua we’ve always known how deep and rooted tobacco culture has been in our history and in our identity. We wanted to demonstrate this to the world, but we wanted to do it in a remarkable way, one unlike any other cigar book out there. With Cinco Décadas our goal was to showcase the profound impact that tobacco and cigars have had in our country, in our people, our culture and in our future.
It’s not a book about a person, or a family, or the process of making cigars. It’s book about all of those things. This book allows us to appreciate cigars in a more meaningful and complete way.
As we close the chapter of our first 50 years, we begin to write the story of the next five decades hand in hand with the story of our whole nation”
The first edition of “Cinco Décadas: The Rise of the Nicaraguan Cigar” is in English and it will later translated to Spanish and other languages. It will be available in special Joya de Nicaragua events starting in October and in certain specialty shops around the world. Towards the end of the year, it will be available online.
About Joya de Nicaragua
Established in 1968, Joya de Nicaragua is Nicaragua’s first and oldest cigar factory in operation. This year we celebrate our biggest milestone yet, our 50th anniversary.
JDN’s commitment to quality along with their skillful and resilient people have brought their handmade cigars to over 50 countries around the world, making it Nicaragua’s most international brand.
This year, JDN pays tribute to the birth of the Nicaraguan cigar industry and celebrates five decades of being the most Nicaraguan cigar.
For more information, please visit www.joyacigars.com