Drew Estate launches the national release of the Undercrown ShadyXX to Drew Diplomat Retailers starting today. This limited-edition cigar was created in partnership with Shady Records’ President Paul Rosenberg to celebrate their 20th Anniversary.
First released to only 10 Detroit area retailers in 2014, the Undercrown Shady remains one of the most consumer demanded limited editions in the Drew Estate portfolio. This powerhouse blend, similar to the Undercrown Corona Viva, features a toothy Mexican San Andres wrapper, spicy Connecticut Stalk Cut Habano binder and showcases the highest quality plantation filler leaves from Nicaragua and Brazil.
The ShadyXX is a 5” x 50 box pressed belicoso. This aged and limited-edition cult classic truly packs a punch while remaining smooth and elegant the entire smoke. ShadyXX is packaged in a majestic, gold embossed 10 count petaca neatly designed by Drew Estate’s Global Creative Director, Joey Reichenbach.
Paul Rosenberg, Eminem’s long-time manager and Shady Records’ President, adds,
“Getting this cigar out in stores feels a lot like releasing a great album that we’ve created and subsequently marketed in some ways. For instance, the most satisfying and exciting part of the process is getting the public’s reaction to the product once it drops, and in this case I think they will be really pleased. This cigar is just a great luxury smoke perfect for reflecting on the highlights of the last 20 years.”
From the Wynwood Safehouse, Jonathan Drew Founder and President of Drew Estate exclaims,
“For 20 Years, Shady Records has been a respected powerhouse in the music industry and industry disrupter. Having this opportunity to partner with Rosenberg and the Shady team on a project this important and historic is an honor and testament to each other’s creative spirit, work ethic, and respected disciplines. I’m especially proud of the project and our continued partnership with Paul and the Shady Records team.”
The Undercrown ShadyXX is packaged in a 10-count petaca with an MSRP of $104.00/petaca sold exclusively at Drew Diplomat retailers.
Drew Estate X Shady Records ShadyXX Swag Giveaway
For those who want to truly experience the celebration of the 20th Anniversary of Shady Records, they have provided a custom playlist to pair with while smoking an Undercrown ShadyXX. Check it out above and be sure to enter our Undercrown ShadyXX giveaway for some one of a kind swag!
- Contest sponsored by SWI-DE, LLC 12415 SW 136th Ave., Suite 7, Miami, FL 33186.
- To enter, follow @DrewEstateCigar and @ShadyRecords on Instagaram, and tag three friends on the post linked to the left or visit here
- Entrants must reside in the United States.
- Odds of winning depend on number of entries during the respective period leading up to each Drawing Date.
- Taxes and fees, if any, are the responsibility of the winner.
- Employees of SWI-DE, LLC are ineligible.
- This contest is void where prohibited by law and subject to local, state and federal law.
- To enter, follow the steps listed above. Incomplete entries will be disqualified.
- The contest ends October 8, 2019 at 11:59 PM EST.
- Must be 21 years or older to participate.
- No purchase necessary. Winners will be notified via message within 48 hours of the drawing date.
- Winners must respond within 7 days to claim prize.
- Full Terms & Conditions are located here.
About Shady Records
Shady Records was founded in 1999 by Eminem and his manager Paul Rosenberg as a boutique hip-hop joint venture with Interscope Records. The first signing to Shady was Eminem’s original group, Detroit rap collective D12, who immediately put the label on the map with the commercial and critical success of their multi-platinum first album, Devil’s Night. The momentum continued with the release of Music From And Inspired By The Motion Picture 8 Mile, garnering Eminem and Shady Records an Academy Award for Best Original Song with the hit single “Lose Yourself”; a first for a rap song. The label also partnered with Dr. Dre’s Aftermath Entertainment to sign rap superstar 50 Cent, who over the course of his career has sold more than 30 million albums worldwide. Shady Records continued its success into the aughts and beyond with successful releases from Obie Trice, D12, Yelawolf, rap supergroup Slaughterhouse and others amassing worldwide sales in excess of 40 million albums. Shady is currently home to Bad Meets Evil, Eminem’s long-running project with Royce da 5’9”, as well as Compton-bred rapper Boogie and Griselda Records own underground cult heroes Westside Gunn and Conway the Machine.
About Drew Estate
Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”TM, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that have attracted new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Isla del Sol, Kentucky Fired Cured, Liga Privada, MUWAT, Larutan by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, Florida Sun Grown, and Java by Drew Estate.