Cigar News: Ventura Cigars Partners with Ernesto Perez-Carrillo on the Archetype Chapter 3

Ventura Cigar Company (VCC) has announced the addition of Chapter 3 to its Archetype Cigars story, with two new tobacco blends set to release in June at IPCPR 2019.

These unique cigars, named Sacred Scales and Dawn of Destiny, are crafted by Cigar Master Ernesto Perez-Carrillo in his award-winning factory in the Dominican Republic. Perez-Carrillo and Michael Giannini, General Manager at Ventura Cigar, have a unique friendship which spans over the last 20 years, crossing paths at different points in their career journeys.

Archetype Chapter 3 is a celebration that marks their 3rd cigar collaboration, and the beginning of a new phase in the Archetype story, and in their story as icons in the cigar industry. Attendees of IPCPR will be among the first to try the new Archetype Chapter 3 blends and bring them into their store’s inventory.

Inspired by the work of psychologist Dr. Carl Jung and mythographer Joseph Campbell, Archetype Cigars herald the Hero’s Journey, a common storytelling arc that has been shared across cultures, space and time.


Sacred Scales

Chapter 3’s Sacred Scales, marks the inflection point in this journey, beginning the hero’s return to the real world from the imaginary. This full-bodied, full-flavored cigar offers a rich, signature Ernesto Perez-Carrillo smoking experience. The blend is described as:

  • Wrapper – Mexican San Andres Maduro
  • Binder – Ecuadorian
  • Filler – Nicaragua

Sacred Scales will be expressed in three vitolas:

  • 5 x 50 Robusto
  • 6 x 52 Toro
  • 6 x 60 Gordo

Dawn of Destiny

Chapter 3’s Dawn of Destiny represents the hero’s return to reality as it travels across the threshold of flavor. A medium-full-bodied blend, this Perez-Carrillo-crafted cigar has a blend described as:

  • Wrapper – Ecuador
  • Binder – Nicaragua
  • Filler – Nicaragua

Dawn of Destiny will be expressed in three vitolas:

  • 5 x 50 Robusto
  • 6 x 52 Toro
  • 6 x 60 Gordo

Chapter 3 MSRP has been set as:

  • Robusto: $9.99/each $199.98/box 20
  • Toro: $11.49/each $229.98/box 20
  • Gordo: $12.99/each $259.98/box 20 

Pricing is the same for both Sacred Scales and Dawn of Destiny

Michael Giannini, General Manager for Ventura Cigars stated:

“Ernesto Perez-Carrillo is one-of-a-kind. He and I go way back. We are champions of each other’s work in the cigar industry, and creative collaborators at points along the way.

It made sense for us to team up and begin this new chapter of Archetype, forging a new path in its story, and celebrating a new phase in our careers. Ernesto’s a master crafter, as a creator of blends that treat the cigar smoker to an evolving flavor experience. Chapter 3 is going to be an exciting one for all of us- I just know it.”

The overarching Archetype experience ventures through the top-rated cigars Dreamstate, Sage Advice, Strange Passage, Initiation, and Axis Mundi. And in Fall 2018, the Archetype Mini-Series added a 3-cigar side quest with Crystals, Curses, and Cloaks.

About Ventura Cigar Company

Ventura Cigar Company (VCC) is a unique cigar brand born in sunny Southern California that is on a mission to create memorable, complex cigar blends that excite the senses and reward discriminating palates. Their flagship Archetype, Case Study, Project805, and PSyKo SEVEN brands offer multiple award-winning blends that earned 90+ ratings in Cigar Aficionado, Cigar & Spirits, and Cigar Snob. And Archetype’s Axis Mundi won #13 Cigar of the Year for 2017 from Cigar Aficionado. Ventura Cigar Company also distributes Tommy Bahama Luxury Cigar Accessories and the 4th Generation Tobacconist and Comoy’s of London lines of pipe tobacco products, extending its reach and tradition of offering top-quality tobacconist products. Pipes and blends under these brands are cultivated through generations of craftsmanship, making them longtime favorites of pipe tobacco enthusiasts.

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