Rise to the Occasion – Joya de Nicaragua Cinco Décadas – 50th Anniversary

Joya de Nicaragua was the first cigar factory in Esteli, Nicaragua. It was founded 50 years ago and besides the production of their own line, it has been the go to factory for many cigar brands to get quality cigars manufactured and to access select leaf. After 50 years of success, the company is putting on a celebration and part of that celebration includes the launch of the Cinco Décadas (5 Decades).

In the Drew Estate press release for the Cinco Décadas, the company explains:

Joya de Nicaragua isn’t just a cigar company; it is lifeline, it is struggle, it is will to forge ahead and renew – it is Nicaragua itself. Since day one, Joya’s strength has lied in its people, who have always been committed to achieving the highest levels of excellence. JDN sets the standard for Nicaraguan cigar quality, showing consumers what it means to be the most Nicaraguan cigar.

The Cinco Décadas is a cigar not only made with an exclusive collection of tobaccos but also with fifty years of accumulated knowledge, experience and resilience unique to the first tobacco factory to craft premium handmade cigars in Nicaragua.

Dr. Alejandro Martínez Cuenca, Owner and Chairman of Joya de Nicaragua proudly states:

“Cinco Décadas is a Nicaraguan cigar of unparalleled elegance. This cigar is intended to celebrate a special moment in our company’s history and offer an opportunity to pause, reflect, give thanks – and look to the future.

It is our most memorable milestone yet and the most memorable of celebrations always require that you rise to the occasion. That’s what Cinco Decadas represents. We want consumers to know that in Cinco Décadas, they will find a cigar so premium that the fact that there’s one in the humidor, will be enough to celebrate,” 

Cinco Décadas will be available in two vitolas only, as a tribute to the first formats to ever been rolled at the JDN production floor back in 1968:

  • Diadema (6 x 54) with an MSPR $19.99
  • El General (7×50)  MSPR $18.99

The company notes that these will be a limited on-going production of 5,000 10-count boxes in year one. They will be available in selected markets around the world. The USA will be allocated 3,000 boxes and will be sold exclusively to Drew Diplomat Retailers.

The boxes themselves represent the the value and artistry behind this masterpiece from its gold embossed leaves, to the special 50th Anniversary security seal that guarantees its exclusive origin, the Joya de Nicaragua factory.


About Joya de Nicaragua

Established in 1968, Joya de Nicaragua is Nicaragua’s first and oldest cigar factory in operation.

JDN’s commitment to quality along with their skillful and resilient people have brought their handmade cigars to over 50 countries around the world, making it Nicaragua’s most international brand.

This year, JDN pays tribute to the birth of the Nicaraguan cigar industry and celebrates five decades of being the most Nicaraguan cigar.  For more information, please visit www.joyacigars.com

 

ABOUT DREW ESTATE

Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that attracting new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Isla del Sol, Kentucky Fired Cured, Liga Privada, MUWAT, Larutan by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, Florida Sun Grown, and Java by Drew Estate.

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