Stogie Press Rating System Part 3 – The Numbers

FOR IMMEDIATE RELEASE

July 8, 2018

Palm Shores, FL – We are just 5 days until the opening of the 86th annual International Premium Cigar and Pipe Retailers (IPCPR) Association Trade Show in Las Vegas, NV. This will be the 5th IPCPR Trade Show that Stogie Press has attended and over those years, much has been learned and shared. One thing I learned is, numerical ratings are important to brand owners for their marketing, but the numbers have to be realistic and honest. I also learned that these ratings are followed by some but not all consumers. Essentially, it is a mixed bag. Now that we made the choice to go to a numerical rating system, there is no turning back so here it is….

Part 1 and part 2 of this article, defined the parameters we would use to rate review samples we receive or purchase. Today I will explain how the numbers will be arrived at in the new Stogie Press rating system.

Unicorns

OK, lets start with this. The proverbial unicorn, the cigar that is rated a 100. It is perfect in all ways and nothing is better than it. Do they exist? They may, but to get there with Stogie Press you must have a special cigar, so special that under the microscope there is not the slightest flaw and it will garner extra bonus points. To do so, the cigar must d be consistent from sample to sample. Of course, if only a single sample is offered, it will be impossible to ever score such a number as we can not check the consistency, so bonus points will only be offered on multiple samples.

The Rating System

Where we start

All review samples will start with a score of 96 prior to examination. As we examine the cigar both pre-light and burn, points may be deducted as we will explain below. If at the end of the journey minimal points (0 -2) were deducted then we go to bonus points, where we had multiple samples to review. The bonus points will add to the base 96 score and possibly increase it to a 97 up to a 100.

Point Deductions

  • Pre-light Examination
    • (-1 Point)    No pre-light aroma
    • (-1 Point)    Loose Seams in the wrapper
    • (-1 Point)    Open (airy) cold draw
    • (-1 Point)    Tight cold draw
    • (-2 Points)  Ammonia on the foot (see part 2 about how we address this)
    • (-2 Points)  Soft spots along the barrel
  • Burn Quality
    • (-1 point)    Off burn
    • (-1 point)    Jagged burn
    • (-1 point)    Requires touch-up
    • (-1 point)    Need to re-light
    • (-1 point)    Barrel has too much squish between fingers
    • (-2 points)  Burns hot to the touch
    • (-2 points)  Mild run in the burn
    • (-3 points)  Smoke is hot
    • (-3 points)  Wrapper crack
    • (-4 points)  Canoe
    • (-4 points)  Major/Multiple touch-ups
    • (-10 points) Plugged – (-5 points if only one of multiple samples were plugged)
  • Burn Cone
    • (-1 point)    Flat burn cone
    • (-1 point)    Sharp pointed burn cone
    • (-1 point)    Off centered burn cone
    • (-1 point)    Flat burn cone
    • (-2 points)   Tunnel with point
    • (-3 points)   Tunnel
  • Ash
    • (-1 point)    Salt and Pepper ash
    • (-1 point)    Medium grey ash
    • (-1 point)    Flaky ash
    • (-2 points)   Dark ash
    • (-2 points)   Ash falls quickly and often
  • Aroma
    • (-1 point)    No distinguishable aroma
    • (-3 points)   Putrid aroma
  • Smoke Volume
    • (-1 point)    Medium volume
    • (-2 points)   Low volume
  • Band
    • (-2 points)   Removal of band tears the wrapper
  • Flavor
    • (-1 point)    One Dimensional
    • (-1 point)    Sour
    • (-1 point)    Bitter
    • (-2 points)   Mineral (pencil lead)
    • (-2 points)   Flavor fades at end
    • (-2 points)   Highly astringent
    • (-2 points)   Burnt charcoal
    • (-3 points)   Poor aftertaste
  • Price to Experience
    • (-1 point)    Buy one again
    • (-2 points)   Should be lower in price
    • (-3 points)   Bargain bin

Bonus Points

  • (+1 point) I would buy a box
  • (+1 point) Razor sharp burn all the way to the nub (no waves/jag)
  • (+1 point) Large oiling on the wrapper during the burn
  • (+1 point) Extreme solid ash, greater then 2 inches before falling

Going Forward

All samples received at the IPCPR, for review on Stogie Press, will be subject to this rating system. We will also be going back to previous reviews and apply the rating system over time starting with our top 25 lists of prior years.

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