As the world of cigars continues to evolve in the 21st century with merges, acquisitions, and collaborations, the market is just getting better. One of the most watched areas is how Cuba will be represented in this new world? That questions has been addressed today by Villiger Cigars, as they announced Manuel Garcia, the head of sales and marketing for 15 years at Habanos S.A., will be joining the international cigar company as they continue to bolster their rapidly growing premium handmade cigar presence in the market place,
In the company’s press release today they noted:
“Manuel Garcia gained global recognition as the Commercial Vice President of Habanos S.A. As the head of sales and marketing for 15 years at Habanos S.A., Morejon visited over 100 countries, creating invaluable relationships. Morejon has gained critical acclaim for helping shape the image of Cuban cigars worldwide. Manuel a longtime friend and colleague of Heinrich Villiger is expected to make an immediate impact at Villiger Cigars.”
Heinrich Villiger, the company’s CEO who lead Villiger Cigars for 65 years until March of last year stated:
“I feel this to be an overdue reunion, as Manuel worked alongside me from 1991-1995 as the General Manager of 5th Avenue Products Trading (Exclusive Habanos- Distributor for Germany). We look forward to Manuel contributing immediately, as we continue to forge ahead with delivering the best possible products to our consumers.”
Manuel Garcia stated in the press release:
“For me personally, it is incredible to join such a prestigious company as Villiger. It is also a pleasure to return to work actively in the fascinating world of the handmade cigars. Mr. Heinrich Villiger and I have known each other since 1990, when I started working with him at the 5th Avenue Products Trading. We worked there for 5 years together and after that, I was appointed as Commercial Vice President of Habanos. We continued to maintain very close relationship, and because of that, I had the great opportunity to learn a lot about cigars and the business in general. Mr. Villiger is an exceptional man, very experienced, and extremely humane. I have great admiration for him.”
Villiger Cigars said that Manuel Garcia will begin working in his role immediately, and be headquartered in Santo Domingo, Dominican Republic at the ABAM Cigar Factory. The ABAM factory is where all Dominican Villiger products are produced, including the newly released Villiger- La Flor De Ynclan which recently received a 93 rating by Cigar Insider by the Publishers of Cigar Aficionado and a 90 rating from CigarSnob Magazine.
ABOUT VILLIGER SÖHNE AG AND VILLIGER NORTH AMERICA:
Villiger Söhne AG was established in 1888 by Jean Villiger in the small town of Pfeffikon, Switzerland, where Villiger remains headquartered to this day. The company manufactures and sells more than 1.5 billion cigars annually, world-wide. Today, under the leadership of Heinrich Villiger, the company prides itself in its commitment to quality, in all their products made in many countries around the globe.
You can follow the NEW Villiger Cigars North America on social media @VilligerCigar #TheOriginalClassic