FOR IMMEDIATE RELEASE
Wednesday, April 18, 2018 — Estelí, Nicaragua– Joya de Nicaragua and Drew Estate are celebrating the 50th Anniversary of the Tobacconists’ Association of America, Ltd (TAA), and 10 years of distribution partnership by introducing the Antaño Gran Reserva Presidente, exclusively for TAA.
It uses 100% Nicaraguan tobacco matured to perfection for 5 years.
It’s a full body and complex cigar similar to the Antano line, but due to the age of the proprietary filler leaves it’s a much smoother smoke. It showcases the unique character of Nicaraguan tobacco with refined notes of spice, leather, and wood. The brand was originally launched in 2005 as a limited edition. It was reintroduced to the market in 2017.
Dr. Martínez Cuenca, Joya de Nicaragua’s Chairman and CEO stated:
“When I requested the Gran Reserva blend in the Presidente size, it immediately became my private smoke. This is by far my personal vitola and the one that I request the factory for my daily smokes.
I decided to share it only for special occasions. I can’t think of a better opportunity than this shared celebration of five decades of perseverance and companionship between TAA, its members, and Joya de Nicaragua.”
The New Antaño Gran Reserva Presidente will be presented at the 50th TAA Convention. The event will be in Casa de Campo, La Romana in the Dominican Republic from April 29th to May 3rd. In attendance will be:
Joya de Nicaragua team
- Dr. Alejandro Martínez Cuenca, Chairman and CEO
- Daniel Barrios, JDN’s US Brand Manager
Drew Estate
- Glenn Wolfson, CEO
- David Lazarus, SVP of Sales
- Ike Karipides, Sales Director
- Sam Morales, Director of Marketing
- Chris Stone, Business Unit Manager.
The Antaño Gran Reserva Presidente will be available exclusively for TAA Members and it will retail at US$12.50 per stick.
In addition to the Presidente, the company will also be releasing in three additional vitolas each of which will come packaged in 20-count boxes.These will begin shipping in May 2018.
- Robusto Grande Box-Pressed (5 1/2 x 52)
- Belicoso (6 x 54)
- Gran Consul (4 3/4 x 60)
This special edition stick is part of Joya de Nicaragua’s 50th-anniversary celebration. Joya’s consumers all over the world are encouraged to join the celebration online by tagging their smoking experience with #KeepDaring #JOYA50 on social media and the Drew Diplomat App.
About Joya de Nicaragua
JOYA DE NICARAGUA S.A. is a family owned, Nicaragua-based cigar factory that handcrafts traditional cigars for the premium luxury cigar market. Founded in 1968, it is Nicaragua’s oldest cigar factory in operation and home to the legendary JOYA DE NICARAGUA® brand of cigars. JDN is regarded by many as the patriarch creator of robust, unique puro blends of locally grown black tobaccos, and its cigars are sold in over 50 countries around the world. For more information, please visit www.joyacigars.com.
ABOUT DREW ESTATE
Founded in 1996, Drew Estate is one of the largest and fastest growing cigar companies in the world. Under their mantra “The Rebirth of Cigars” Drew Estate has disrupted the premium cigar industry by creating a raw authenticity that has engaged cigar enthusiasts with iconic brands, unique tobaccos, and distinctive blending styles that attract new and old seasoned cigar enthusiasts. Their Gran Fabrica Drew Estate in Nicaragua produces more premium cigars than any other single factory in the world, producing a variety of brands including ACID, Liga Privada, Herrera Estelí, Herrera Estelí Norteño, Isla del Sol, Kentucky Fired Cured, MUWAT, Larutan by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, and Java by Drew Estate.