Alec Bradley Cigar Co. has announced the Global Release of the Alec Bradley Project 40. According to the press release, ‘Project 40 is not just a line, but a concept representative of the search to find a deeper understanding as to why cigars have a positive cognitive impact on the mind and body.’
Alec Bradley founder, Alan Rubin notes:
“Project 40 is a generally accepted concept in multiple industries with the end goal to find how a service or product can have a positive impact on the mind and body. Since cigars bring people together, cause for relaxation and create positive experiences, I asked myself why this concept should not be applied to premium cigars. This was my inspiration for Alec Bradley Project 40,”
The company compares cigars to music, in so much as they both offer a calming effect that allow connoisseurs to feel in control and rewarded. The Project 40 uses select tobaccos that were curated and blended to achieve a
proper blend and value proposition.
With a price point less than $6.00, the Project 40 will allow consumers with many different palates and budgets to partake in a special cigar experience. Alec Bradley feels that the new line will be enjoyed by all levels cigar enthusiasts. Alan Rubin coined a mantra stating ‘Take control of your happiness’.
The Project 40 blend is described as:
- Wrapper – Nicaraguan Colorado
- Binder – Habano Brazil
- Filler – Nicaraguan
The Alec Bradley Project 40 is being produced at J Fuego Cigar Co De Nicaragua in Esteli.
The Alec Bradley Project 40 is available in 4 vitolas each named after their dimensions and come packaged in presented in eye catching bright white 20-count boxes:
- 05.50 (5 x 50) MSRP $5.25
- 06.52 (6 x 52) MSRP $5.50
- 07.50 (7 x 50) MSRP $5.99
- 06.60 (6 x 60) MSRP $5.99
The company notes that the Project 40 will begin shipping to Tobacconists globally in May.
Alec Bradley Project 40 
Alec Bradley Project 40
About Alec Bradley Cigars
Founded by Alan Rubin in 1996, Alec Bradley has been acknowledged as one of the world’s leading producers of fine, handmade premium cigars. Alec Bradley has received the cigar industry’s highest critical acclaim for its Prensado, Tempus, MAXX and Black Market premium cigars, to name a few. Their commitment to satisfying cigar enthusiasts worldwide is demonstrated by their passion for excellence, creativity and the highest quality standards.