Altadis U.S.A. is launching H. Upmann Nicaragua by AJ Fernandez Sunrise, the third expression in the highly-rated and best-selling H. Upmann by AJ Fernandez line. Crafted for those who crave refinement without compromise, the Sunrise delivers a smooth yet flavorful experience.
Developed as a medium-bodied cigar, H. Upmann Nicaragua by AJ Fernandez Sunrise is not your typical “Connecticut” cigar. It offers balance, flavor and consistency for premium cigar smokers looking for depth without overpowering strength. Wrapped in a silky Ecuadorian Connecticut wrapper and supported by a rich Nicaraguan binder and fillers from AJ Fernandez’s renowned fincas, the blend delivers creamy notes of cedar, subtle spice, coffee, hints of nuts and a sweet vanilla aroma.
Gabe Diaz, Brand Manager at Altadis U.S.A. noted:
“The Sunrise is our take on a Connecticut done right. It’s smooth and easy to enjoy, but it still has flavor and character. To kick off 2026, we wanted to give H. Upmann fans something balanced, high quality and priced right.”
Master blenders Rafael Nodal and AJ Fernandez collaborated to create a cigar that rounds out the family with a Connecticut that complements the existing offerings. The Sunrise, Original, and Heritage deliver distinct experiences that reflect the depth of this remarkable collaboration. Together, they form a collection designed to be savored from day to night.
Rafael Nodal, VP of Product Capability for Tabacalera USA stated:
“We were looking to craft a cigar designed for a smooth experience. The Sunrise release rounds out the H. Upmann by AJ Fernandez line and provides consumers with a smooth, flavorful cigar that consumers can come back to again and again.”
The cigars are presented in 20 count boxes featuring a bright orange hue – a design that reflects the orange and gold that fill the sky in a sunrise.
The H. Upmann Nicaragua by AJ Fernandez Sunrise will be unveiled this April at the upcoming Premium Cigar Association (PCA) Trade Show in New Orleans and will begin shipping to retailers immediately afterwards.
To support the launch, Altadis U.S.A will feature a “Summer of H. Upmann” campaign with various Trade and Consumer activations that will run June through September 2026.
H. Upmann Nicaragua by AJ Fernandez Sunrise – Vitolas & Pricing
- Robusto (52 x 5) – Box of 20 – $12.99 per cigar
- Toro (54 x 6) – Box of 20 – $13.75per cigar
- Churchill (50 x 7) – Box of 20 –$14.25 per cigar
- Magnum (60 x 6) – Box of 20 – $14.50 per cigar
About Altadis U.S.A.
Altadis U.S.A. has been crafting fine premium cigars since 1918 and is responsible for many of the world’s most renowned brands, including Montecristo, Romeo y Julieta, H. Upmann, Vega Fina, and Trinidad. If you have ever enjoyed a premium cigar, there’s a good chance you’ve enjoyed a cigar crafted by Altadis U.S.A. Visit www.altadisusa.com for more information