As it enters its fifth year in business, ATL Cigar Co is pleased to announce the appointment of the company’s first National Sales Director, Kelly Enter.
Enter is a 13-year veteran of the premium cigar industry, having represented major brands such as Oliva and Xikar in his career. While he led regional sales for those brands, the newly-created position with ATL will be his first national leadership role.
ATL Cigar Co is carried in more than 200 retail stores in nearly 40 states. While Enter will be managing accounts nationwide, his base in the metro Atlanta area will ensure ATL Cigars remain well-stocked in the company’s hometown as well.
Commenting on the change, Leroy Lamar, President of ATL Cigar Co, said,
“We are excited about Kelly joining us at ATL Cigar Co. He has deep relationships with retailers across the Southeast and an infectious passion and energy. We look forward to introducing him to our longtime customers and building something phenomenal together.”
Kelly Enter, meanwhile, commented,
“ATL Cigar Co has come out of the gate stronger than most, and I’m honored to take this role. I’ve come to realize cigars are one of the greatest tools in promoting healthy conversation between friends and strangers. They are a great equalizer – our various divisions become irrelevant. I believe in the simple pleasures of cigar and conversation, and I’m happy to be helping advance that mission with ATL Cigar Co.”
ATL previously announced an end to its distribution relationship with Luciano Cigars, which has manufactured its cigars since 2022. In a December social media post by ATL’s Head of Product, Peter Gross, the company also announced that it would not increase prices going into 2025, countering a recent industry trend of price hikes and individual cigars costing as much as $100.
When asked about the company’s decision, Gross shared,
“As we return to shipping directly to our retail partners, it’s important that we deliver the service they expect, at a fair price. In addition to the price increase freeze for 2025, we’re also returning to our “No-Back-Orders” policy. Stores don’t want to wait to get product, so we will sell them what we have in stock, and ship the same day the order is paid.”
ATL Cigar Co’s fulfillment partner is City of Palms Distribution in Fort Myers, Florida.