Gurkha Cigar Group Inc has announced a facelift for a staple brand in the collection: Gurkha Heritage.
Shipping now to a retailer near you, the Gurkha Heritage and Heritage Maduro will look a bit slimmer. Gurkha Cigar Group has decided to move the traditional 25 count cabinet selection box to a slimmer, 15 count moving forward.
Juan Lopez, Vice President of Sales at Gurkha Cigar Group states:
“Same great blends, same wonderful packaging, just a few cigars less inside the box. The cigar market has shifted from larger counts in years past and our company has decided to evolve with the change.”
Gurkha Cigar Group made the decision to move to 15 count boxes from the original 25 count boxes to make it more affordable to carry this and other lines by Gurkha in retail stores.
Jim Colucci, President of Gurkha Cigar Group further added:
“What’s more affordable for retailers becomes more affordable for consumers. It also creates a bit more space to carry this and other lines in the limited shelf space of humidors. Gurkha’s portfolio has continued to expand and we have to create ways to make our line available for all consumers that know and love the brands. Rather than send a favored line to the chopping block, we decided to evolve with the times and make it easier for retailers to continue to carry.”
Gurkha Cigar Group will begin to ship the 15 count Heritage and Heritage Maduro boxes to retailers this week. Both Heritage and Heritage Maduro cigars boast a retail price of $9.50 for a Robusto and $10.50 for a Toro.
Gurkha Cigars are known throughout the world for their premium cigars. The company produces millions of cigars per year that are sold in more than 85 countries worldwide. While Gurkha is known for its exclusivity, it has an impressive array of brands of flawlessly handcrafted, premium cigars created in a variety of strengths, tasting profiles and price-points. No matter what your taste, there’s a Gurkha cigar that’s perfect for your palate.