The 1980s was a critical decade for Nicaragua and Nicaraguan cigars. Two events were fundamental in shaping the country’s history during that decade: the civil war and the economic embargo, declared by the United States against the Central American nation in 1985. The embargo became an enormous obstacle for Nicaraguan products, as they were prohibited from entering the US Market, and its citizens could no longer enjoy Nicaraguan crafted cigars. But once more, from obstacles came opportunity.
With its primary market forbidden indefinitely, Joya de Nicaragua had to seek alternatives to sell its cigars. This is how Joya de Nicaragua found in Europe one of its greatest allies, emerging as the first brand of Nicaraguan cigars to be enjoyed in the old world, and eventually becoming one of the best known Nicaraguan brands around the globe.
Dr. Alejandro Martínez Cuenca, Chairman of Joya de Nicaragua S.A notes:
“Cinco Décadas pays tribute to our milestones as a company; the events that have made and shaped who we are today. But not all of the occasions were positive, some of them were paramount challenges. The embargo was one of those hard situations we confronted, but one that in retrospect allowed Joya de Nicaragua to establish itself as a truly global brand.
Another great example of how the tough moments in life can actually make us better and stronger. With El Embargo, we bring to our European friends a token of gratitude for opening their arms to us during those years.”
Commemorating the resiliency of Joya de Nicaragua thirty five years ago, the company is proud to introduce Cinco Décadas El Embargo, a Limited Edition 152 mm x 60 box-pressed gigante, with only 500 boxes of 10 cigars produced. Cinco Decadas El Embargo will be available in selected European markets starting this month, with an initial release in the world’s flagship store for Nicaraguan Premium Cigar CIGARAGUA, in Amsterdam. A small number of boxes have been allocated for legacy markets in Asia and Latin America in 2021.
Respecting its origin, it will not be available for sale in the USA.
ABOUT JOYA DE NICARAGUA
Joya de Nicaragua is a family owned tobacco grower and cigar factory. Established in 1968, it is the first and most authentic premium handmade cigar manufacturer from Nicaragua. Based in Estelí, many regard JDN as the patriarch creator of the Nicaraguan cigar industry, and its cigars are sold in more than 55 countries around the world.
The company’s commitment to quality, along with its skillful and resilient people, have been rewarded with the industry recognition of Cigar Factory of the Year 2018 & 2019.
For more information, please visit www.joyacigars.com
