LOFB International’s global CEO, President & Founder Mr Adam Levine, has announced that Mr Rob Maneson, has decided to resign from his role of Presidents USA and Americas.
Levine stated:
“In the period that Rob has been with LOFB, he has worked with the team to help build our distribution and overseen the expansion from our Serie L to our Serie O lines and assisted in setting LOFB up for further growth. We thank him for his efforts during his tenure and of course wish him well for his future endeavors, wherever they may be.“
Given the exciting new product launches the company is embarking on in their tabac vertical (with a Serie F and a very exciting female-focused puro being launched at PCA), Adam has been and is now taking a much more hands on direct role to turbocharge the company’s growth and is now spending more time in the USA and Asia regions.
Adam’s more direct role also coincides with LOFB’s planned strategic move into their second vertical LOFB Zero – which is a new to market Premium Non-Alcoholic Beer range in the form of a Hazy IPA and a Pilsner – which will be launched to cigar retailer clients, and a broader market in the first quarter of this year. Details can be found here LOFB NA Beer.
Along with this growth, LOFB is hiring 3-4 new sales relationship managers that will service clients in key regions and will manage the sale of both our expanding cigar lines and our innovative new to market NA Beer. New senior hires are imminent in the new LOFB Zero vertical and will be announced in due course.
LOFB is also establishing, in partnership with a world leading customer management team based in Latin America, an outbound appointment and relationship management service, to more efficiently service our existing and new retailers.
The LOFB NA Beer offering is the first of any cigar company in the world. It provides retailers with a unique bundling opportunity and product offering to clients “on premise” as they do not need to have a liquor license to sell this high margin offering.
All of these exciting developments are driven in furtherance of the company’s core mission of making a positive impact on men’s mental health globally and will further grow their 40% give back of net profits of the LOFB companies to organizations like www.bouldercrest.org with whom they partner in the USA.