Following the remarkable success of the “Underrated” cigar line, Luciano Cigars is thrilled to announce the launch of a new size: “Summer Breeze,” a Gordo 6 x 60. This addition continues the tradition of excellence and innovation that cigar aficionados have come to expect from Luciano Cigars.
The “Summer Breeze” encapsulates the full expression of the Underrated blend, delivering an intense and sweet smoking experience that is both bold and balanced. The Gordo 6 x 60 size, with its larger ring gauge, allows for a cooler smoke and a more pronounced flavor profile, making it a must-try for seasoned cigar enthusiasts. Constructed with the same meticulous care and premium leaves that define the Underrated line, “Summer Breeze” features the unique blend of Connecticut Broadleaf and Ecuadorian HVA fillers, traditionally used as wrappers, along with Pueblo Nuevo Medio Tiempo. Encased in a dark Mexican San Andres wrapper, this cigar offers a dynamic flavor that is both candied and rich.
True to the Underrated ethos, “Summer Breeze” is generously priced at $9.99 per cigar. It will be available in 20-count boxes, ensuring that aficionados can indulge in this luxurious smoking experience without breaking the bank. “Summer Breeze” will be available to ship starting August 10th, 2024. Retail partners and customers are encouraged to place their orders early to ensure they do not miss out on this exciting new release.
The name “Summer Breeze” came about during a memorable moment when Ron Harper and Luciano Meirelles were playing golf together. As they reached the 10th hole, a refreshing summer breeze hit them while they were enjoying a sample of the new size of the Underrated cigar. Inspired by the experience of smoking a cigar outdoors, surrounded by nature, they decided that “Summer Breeze” perfectly captured the essence of this new vitola.
Luciano Meirelles, President and Founder of Luciano Cigars stated:
“The introduction of ‘Summer Breeze’ is a testament to our commitment to innovation and excellence. We are constantly pushing the boundaries of what is possible in cigar making, and this new size truly captures the essence of our blend. It’s a celebration of the unexpected pleasures that our cigars bring to enthusiasts around the world.”
Ron Harper, five-time NBA champion and partner in the Underrated brand, shared his excitement:
“I am incredibly proud of the Underrated brand and the partnership with Luciano Cigars. The blend that Luciano has put together is nothing short of amazing. In my 40 years as a cigar smoker, I’ve never experienced a large ring gauge like the 6 x 60 with this amount of flavor. It’s a game-changer in the world of cigars.”
As the company celebrates this new addition to the Underrated family, they invite cigar enthusiasts everywhere to discover the full potential of the blend in “Summer Breeze.” Experience the intensity, sweetness, and craftsmanship that have made Underrated a standout in the cigar industry. Let “Summer Breeze” be your next unforgettable smoke, defying expectations and delivering excellence where it’s least expected.