Cigar News: Luciano Cigars Introduces the Underrated “Chicos”

Luciano Cigars has announced the launch of Chicos, a new size of the acclaimed UNDERRATED by Luciano Cigars. Expressed in a (4 x 40) vitola the Chicos is tailored for brisk winter outings and those seeking a high-quality, quick smoke.

Designed with the same attention to detail and superior blend as our flagship offerings, Chicos is crafted to deliver robust flavor in a compact, convenient format. Engineered for the outdoors, Chicos features the company’s celebrated long-filler blend composed of Connecticut Broadleaf fillers, Ecuadorian HVA, and Pueblo Nuevo tobaccos, all enveloped in a classic San Andres wrapper.

Packaged in a 50-count box and priced at an attractive MSRP of only $6, this cigar combines exceptional value with uncompromised quality. While some have playfully dubbed it the “Dog Walker” cigar, Luciano Cigars proudly calls it Chicos—a nod to its approachable, spirited character.

Immediate Availability

Chicos is not only launching today but is also available for immediate shipment. The company warehouse is fully stocked, and their most preferred retailers are already receiving orders. Pre-releases in Luciano Cigars branded lounges and through the company’s preferred partners have paved the way for a smooth, enthusiastic market entry.

Luciano Meirelles, President & Founder, Luciano Cigars notes:

“With Underrated Chicos, we’ve taken our ‘Underrated’ philosophy and proven that great things often come in small packages. Sometimes, the best surprises are found in the briefest moments.”

Ed Trevino, VP of Sales, Luciano Cigars added:

“The market response has been incredible and Underrated is growing at lightning speed. Chicos will be a success. It is a testament to the community’s trust in our quality and innovation.”

Even Ron Harper, 5x time NBA Champion and Underrated Brand Ambassador chimed in:

“I am truly grateful for Luciano Cigars’ unwavering commitment to excellence. Every puff of Chicos reinforces why their cigars continue to set the standard. I believe I first smoked chicos samples one year ago and I told Luciano this would be a great success.”

Perfect for a quick outdoor smoke or a leisurely winter break, Chicos offers a superior experience that marries convenience with the full-bodied character and sweetness our aficionados love. Embrace a new way to enjoy your winter moments with a cigar that’s as dynamic as it is compact.

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