For more than a decade, Nimmer Ahmad, owner of Valacari, has been a friend and mentor to Lou Cross, owner of Lure Cigars.
Lou Explained:
“When I approached Nimmer with the idea of making a cigar to honor my late father, he gladly offered his help and was patient and supportive as the brand gained traction over the next year. Having that support and guidance from Valacari’s experience has been instrumental in Lure’s success. The collaborative projects we’ve done along the way have been some of the most rewarding. Nearing the second year of offering cigars under the Lure Cigars brand, we have leaned more on each other’s core competencies and focused on our strengths. We felt it was the perfect time to combine some of the best offerings from both companies and create a cigar that showcased the signatures of both brands. The name The Redfish is a nod to the color of the wrapper leaf and a popular sportfish to catch.”
The Redfish is a soft box-press toro featuring the dark, reddish-brown, flavorful Corojo Oscuro wrapper from Lure Cigars’ original core line, paired with an Ometepe binder and filler tobaccos (Estelí, Jalapa, and Ometepe) from Valacari’s newest release, the Lumineer.
The cigar delivers a medium-to-full-bodied strength that is matched by its rich flavor profile. Notes include dried fruit, espresso, freshly tanned leather, baking spices, and a touch of white pepper on the retrohale.
“The Redfish” is offered in one vitola: 6.00 x 52 – Box Press Toro – MSRP $15.00/cigar Limited Production: 2,500 cigars.
With this release, Lure Cigars continues its commitment to offering premium cigars at an accessible price point. The Redfish will ship to retailers on September 2, 2025, and will be available from the following ten retail partners. This release will be sold in wine-colored, craft-paper, 10-count packs with Boveda® humidification.
- Black River Tobacco Co.
- Boll Weevil Fine Cigars
- FUMA Cigar Social
- Luxury Cigar Club
- Mardo Cigars
- Minuteman Cigar Co.
- Redcoat Cigar Co.
- Sir Louis Cigars
- Small Batch Cigar
- Smoking Pipes
For more information about the company, please visit lurecigars.com. Follow Lure Cigars on Instagram @lurecigars. Lure Cigars® are manufactured by La Tabacaria Cigars in Esteli, Nicaragua.