Cigar News: Roll Your Own with Michael Giannini at the Rocky Mountain Cigar Festival

If you ever wanted to try your hand at rolling a cigar, 2019 is the year to do it. Michael Giannini, from Ventura Cigars has been traveling the country and the world to promote the brand and offer workshops on how to roll a cigar. Most specifically, how to apply a wrapper leaf to the pressed cigar.

I caught up with Michael at the Drew Estate Florida Barn Smoker and observed the craft and technique. I have tried my hand in the past so I chose to not partake again, but others did and it was fun and educational to watch.

Michael Giannini
Michael Giannini

Here is a short video of the fun we had with Michael at this years Florida Barn Smoker.

Now it’s Rocky Mountain Time

Continuing with events, Ventura Cigar Company is hosting a cigar rolling event at this year’s Rocky Mountain Cigar Festival. Held on August 24, 2019 in Broomfield, Colorado. The festival brings together aficionados of spirits, cigars, wines, and food, with a full day of sampling, music, games, and activities.

Ventura Cigar Company notes:

It’s an ideal setting for Ventura Cigar Company to showcase products with attendees, but they’ve decided to take it to the next level by holding a rolling event to share the craft behind their blends.

Led by Michael Giannini, industry icon and General Manager for Ventura Cigar Company, the rolling event is expected to draw several hundred people, offering a hands-on approach to cigars.

Guests of the rolling event will be treated to a VIP experience, as they roll their own Axis Mundi cigars, a popular blend from Ventura Cigar Company’s popular Archetype brand.

Giannini notes:

“Sometimes, to really appreciate the experience, you have to get your hands dirty, it’s not enough to simply smoke a cigar. To really savor it, really understand it, you have to know the backstory. We’re giving people a chance to be part of the backstory. To roll the cigar themselves, engage in the process of creation, and then truly enjoy the smoke. It’s going to be great, and I’m excited to be a part of it.”

If you are attending the Rocky Mountain Cigar Festival and would like to get in on the event, you can reserve a spot at Michael Giannini’s Rolling Event, by visiting

For more information about Ventura Cigar Company events, or any of their cigars, visit

2 thoughts on “Cigar News: Roll Your Own with Michael Giannini at the Rocky Mountain Cigar Festival

  • Hello there,

    My name is Michelle, and I handle online relations for Florida Tobacco Shop. I know you’re incredibly busy so I will be brief. We have created an infographic that talks about tips on decorating an outdoor living space and I believe your website visitors will enjoy it and find it interesting.

    I invite you to look at the infographic and if you think your readers/members at Stogie Press will enjoy it, please feel free to use it. All we ask is for a link back to the infographic as credit. If you would like additional information or resources – perhaps even a written introduction from me on the topic – I would be more than happy to provide it.


    If you do decide to use it, please let me know. Thank you for your time and consideration, I look forward to hearing from you!

    Michelle Gall
    Digital PR Associate
    [email protected]

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