Romeo y Julieta, one of the most revered and enduring names in premium cigars, marks its 150th anniversary this year. Founded in 1875, the brand has captivated cigar enthusiasts worldwide, earning its place as one of the most iconic and beloved cigars. In the United States, the iconic brand is owned and distributed by Altadis U.S.A., continuing a dedication to craftsmanship, passion and innovation that has shaped the cigar industry for more than a century and a half.
Davide Moro, CEO of Altadis U.S.A.
“Celebrating 150 years is a moment of immense pride for all of us. This milestone honors the generations of individuals who have contributed to this journey—from farmers and rollers to retailers and our loyal consumers. It also marks the beginning of an exciting year-long celebration for this iconic brand.”
Oliver Hyams, Vice President of Marketing at Altadis U.S.A.,said,
“2025 marks a pivotal year for Romeo y Julieta. To honor this 150-year milestone we will feature a series of strategic releases and exclusive events to highlight the brand’s legacy and our vision for the future. We are excited to bring our consumers along for this exceptional journey and look forward to sharing what’s ahead for Romeo y Julieta.”
Romeo y Julieta’s 150th Anniversary will unfold with several key events throughout 2025
- Exclusive Launch Events: The celebration kicks off at the Procigar Festival in February 2025 in the Dominican Republic, home of Tabacalera de Garcia, which is one of the factories that produces Romeo y Julieta cigars. Attendees will have the opportunity to experience the Romeo y Julieta 150th Anniversary cigar and view the exclusive “Palazzo of Love” humidor, a one-of-a-kind creation reserved for auction at the festival.
- National Debut: In April 2025, the full Romeo y Julieta 150th Anniversary cigar lineup will make its national debut at the Premium Cigar Association (PCA) Trade Show in New Orleans. This collection, the most premium Romeo y Julieta cigar to date, will be showcased alongside the unveiling of the bespoke Romeo y Julieta 150th Anniversary Humidor and a captivating brand activation.
- Immersive Campaigns: Throughout the year, Romeo y Julieta will launch a series of immersive storytelling events and educational experiences that showcase the brand’s rich heritage and global influence.
Romeo y Julieta’s 150th Anniversary not only celebrates the past but sets the stage for the future. With every cigar, aficionados are invited to experience a legacy that has shaped the cigar world for 150 years, while embracing the innovation and bold vision that will continue to inspire future generations.
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