Romeo y Julieta will be proudly launching the 150th Anniversary Collection at the 2025 Premium Cigar Association (PCA) Trade Show in New Orleans next week—the premier event for premium cigar retailers. This iconic milestone is honored with a fully bespoke 150th Anniversary Humidor featuring an exclusive vitola created for the occasion.
Olivia Saad, Senior Brand Manager for Romeo y Julieta stated:
“In 19th-century Cuba, the brand’s founders read Romeo and Juliet aloud to factory workers, drawing inspiration from its timeless romance to name the brand. These cigars were quite literally Crafted by Love, a tradition that continues to shape everything we do today. This dedication is reflected in the meticulously designed 150th Anniversary Humidor and brought to life in an immersive exhibit at PCA, where we are reaching new levels in storytelling, craftsmanship, and brand experience.”
Rafael Nodal, VP of Product Capability at Tabacalera U.S.A. noted:
“This anniversary demands a cigar as exceptional as our legacy. That’s why we introduced new rolling methods at Tabacalera de Garcia. For the first time, a specially trained team of master rollers employed innovative techniques, ensuring each cigar reflects 150 years of legacy.”
The blend at the heart of the 150th Anniversary Collection was developed in collaboration with renowned tobacco producers and industry leaders. Crafted at Tabacalera de Garcia in the Dominican Republic, it features:
- Wrapper: Sumatra Ecuador, fermented under AJ Fernandez’s expert guidance.
- Binder: San Andrés, Mexico, cultivated by the Turrent Family.
- Fillers:
- Peruvian leaf & Honduran Jamastran Valley tobacco from the Plasencia Family.
- Dominican tobacco from Jose Mendez & Co.
- An aged leaf of undisclosed origin.
This collection will be available in several formats:
- 16-Count Boxes:
- Prologue – Bully (50 x 5) – MSRP: $25 per cigar
- Balconet – Toro (54 x 6) – MSRP: $27 per cigar
- Crescendo – Churchill (50 x 7) – MSRP: $28 per cigar
- 3-Count Tins: Featuring Balconet – Toro (54 x 6) – MSRP: $81 per tin
- Romeo y Julieta 150th Anniversary Humidor–Includes a variety of cigars, in addition to the limited-production, Reconciliation – Belicoso (52 x 6 ⅛) cigar
At PCA 2025, Altadis U.S.A. invites attendees to visit booth #3841 for an exclusive, immersive Romeo y Julieta exhibit showcasing the entire 150th Anniversary Collection. This experience offers a rare opportunity to explore the history, craftsmanship, and innovation behind one of the world’s most beloved cigar brands. The 150th Anniversary Collection will be available for order at PCA, with shipping to retail partners expected by May 2025.
About Altadis U.S.A.
Altadis U.S.A. has been crafting fine premium cigars since 1918 and is responsible for many of the world’s most renowned brands, including Montecristo, Romeo y Julieta, H. Upmann, Aging Room and Trinidad. If you have ever enjoyed a premium cigar, there’s a good chance you’ve enjoyed a cigar crafted by Altadis U.S.A. Visit www.altadisusa.com for more information.