Southern Draw Cigars announced today the debut of a new brand campaign featuring a new logo and product offering known as the Firethorn – Augusta. As a U.S. Veteran family-owned and operated business, the new Firethorn logo represents the decades long service history of Southern Draw’s U.S. Veterans.
The company has once again partnered with Arizona-based JMG Graphic Works on the brand evolution the process of which is explained by Robert Holt, Chief Evangelist of Southern Draw Cigars:
“Working with Jonathan at JMG was an inspiring process as we looked to update our branding while preserving the heritage that is behind the original backstory of the Firethorn mark. We shared our combined military service history in Georgia that spanned fifty years (1942 – 1992) and their team intuitively understood just who Southern Draw is and what Augusta, Georgia means to us.”
The launch of the Firethorn – Augusta is the eighth (8th) cigar in the company’s 2020 Fall Release Collection with a single package option of 1,000 (10-count mazos or bundles). It is expressed in a (5.5 x 54) Belicoso Finos which have been expertly box pressed. The original Firethorn was produced in May 2014.
The Firethorn – Augusta blend is a unique variation of the original Firethorn, embracing changes in both ratios and aging of the same select tobaccos:
- Wrapper: Habano Rosado – Ecuador
- Binder: San Andres Maduro – Mexico
- Filler: Proprietary – Nicaragua
The company notes that this will be regular production cigar after the 2020 fall release, with a planned annual production rate of 50,000 – 75,000 cigars and made available in 20-count boxes starting in Q2 of 2021.
With regards to the packaging and logo design, Jonathan Gollins, founder of JMG Graphic Works noted:
“We were extremely excited to bring to light what the Southern Draw brand stands for through the Firethorn redesign and the forthcoming redesign of all related product branding. Here at JMG, we look to capture the story creatively.
We looked to tie in elements of the Southern Draw family’s military service at Ft. Gordon, formerly known as Camp Gordon and home to the U.S. Army Cyber Command and U.S. Army Signal Corps, the inspiration of the Firethorn at the most prestigious tournament in all of golf and the soul and deep musical influences of long-time Augusta resident, James Brown who began his illustrious music career by entertaining military troops at Camp Gordon including members of Robert Holts family that were serving in Augusta in those days.
Each element emphasizes the products’ relationship with the people and places and invoke a visual story for the brand. Augusta, Georgia and the supportive military community has a deep meaning to the Southern Draw family.”
First 1,000 Mazos Available Veterans Day – November 11
For the inaugural release of the Firethorn – Augusta, Southern Draw is once again working with their valued retail partner, Cigars International. The first 1,000 – 10 count mazos will be available exclusively through Cigars International’s website, phone order system, and all seven of its retail locations have prepared displays to highlight this new release (in PA, TX, and FL). MSRP has been $99.99/mazo and will go on sale Veterans Day November 11th.
Jeffrey Kocher, VP of Sales for Cigars International exclaimed:
“Southern Draw continues to be a great strategic partner to us here at Cigars International, and we’re proud to offer this important commemorative release on Veteran’s Day 2020 to the many members of CI Nation,”
Southern Draw Cigars also noted that due to factors of the global pandemic and cancelation of all related trade shows and sales events that would normally allow the Southern Draw family to come together with the media, retailers and distributors, they chose to delay the scheduled May 2020 release of the Firethorn – Augusta.
ABOUT Southern Draw Cigars
A U.S. VETERAN AND FAMILY OWNED PREMIUM CIGAR BRAND. EACH PREMIUM CIGAR IS PRODUCED BY APPROXIMATELY 300 HUMBLE, HARD WORKING HANDS USING ONLY PATIENTLY AGED AND NATURALLY FERMENTED TOBACCOS. PRODUCED IN NICARAGUA AND DISTRIBUTED FROM OUR HOME STATE OF TEXAS. FOR MORE INFORMATION PLEASE VISIT US AT WWW.SOUTHERNDRAWCIGARS.COM