Seven years after the original run, Cigar Dojo and Espinosa Premium Cigars have reunited, bringing back the Sensei’s Sensational Sarsaparilla project in its original size and blend.
Sensei’s Sensational Sarsaparilla (or “Sassy,” as it has become known) first launched in the fall of 2014, marking the second-ever Cigar Dojo collaboration. The cigars—named for exhibiting a distinct profile of sarsaparilla root beer—were rolled in a 5½” x 52 belicoso format and limited to 1,000 bundles of 10 cigars, going on to become one of the
most sought-after Dojo collaborations ever released.
Eric Guttormson, owner of Cigar Dojo exlaimed:
“The Sassy is back! The original Sarsaparilla was the first Dojo collaboration where we had full control of the final product. The Espinosa team let us run wild with the branding, marketing, and promotion, as well as picking the final blend. The cigars sold out quickly and we still get folks asking for its return. This time around, the Dojo and the
Espinosa teams collaborated to create a more refined presentation while keeping the cigar itself identical to the 2014 version; because, why fix something that isn’t broken?”
Scheduled to begin shipping this August, Sensei’s Sensational Sarsaparilla returns in its original 5½” x 52 Belicoso size and blend that is described as:
- Wrapper: Mexican San Andrés
- Binder: Nicaragua
- Filler: Nicaragua (Condega and Estelí)
Sensei’s Sensational Sarsaparilla is now crafted in larger numbers for a national release and the packaging has been overhauled, including updated bands and the move from bundles to more traditional boxes.
Erik Espinosa, owner of Espinosa Premium Cigars, adds:
“Bro, when you think of Cigar Dojo and Espinosa Cigars, your first thought is Sarsaparilla. It’s the one that started it all. It’s time for everyone to get a turn with this cigar.”
Sensei’s Sensational Sarsaparilla will debut in the Espinosa booth at the upcoming PCA 2021 trade show, taking place from July 9–13 at the Sands Expo Convention Center in Las Vegas, NV. The cigars will remain limited in nature, available on a seasonal / ongoing basis.
Sensei’s Sensational Sarsaparilla will be manufactured at the La Zona factory and will come packaged in 10-count boxes with an SPR of $10.00/cigar.