Alec Bradley Cigar Company announced today that they will be presenting the Magic Toast Box Pressed Gran Toro as an exclusive for retail attendees of the Premium Cigar Association (PCA) Trade Show at the Sands Convention Center, Las Vegas, July 9-13, 2021. Not only are the Magic Toast Box Pressed Gran Toro cigars exclusive to PCA retail attendees, but they will also be limited to a 1000, twenty-four count box production.
According to the company, the Magic Toast Box Pressed Gran Toro line extension is an homage to the original launch of the Magic Toast line. Alec Bradley first presented Magic Toast as a “Mystery Release” ahead of the 2018 International Premium Cigar & Pipe Retailers Association (IPCPR) trade show, (now PCA). No information about the line was divulged prior to the show, making the much-anticipated release an exciting perk to attendees – Alec Bradley’s way to help incentivize retailers to attend. At the show, tobacconists were introduced to three traditional round sizes of the Magic Toast line: Robusto (5 x 52), Toro (6 x 52) and Gordo (6 X 60). Alec Bradley would later introduce a fourth round size, the Magic Toast Chunk (4 1/2 X 60) in September of 2019. The upcoming limited edition Magic Toast Box Pressed Gran Toro will be the first square pressed vitola in the line.
Alec Bradley founder, Alan Rubin stated:
“The Premium Cigar Association and this trade show are very important for the future of our industry. With the Magic Toast Box Pressed Gran Toro, we are presenting something special for the retailers that are in support of our industry and this trade show. Now, more than ever, it is important that we stick together as one unified industry, and the PCA trade show is the best vehicle to achieve this.”
The Magic Toast Box Pressed Gran Toro blend is described as:
- Wrapper – Silky smooth Honduran dark natural
- Double Binder – Nicaraguan and Honduran
- Filler – Honduras and Nicaragua
As the name suggests, the cigar also features a rigid box press, making the cigar square in shape. The 6 x 54 ring gauge limited edition Magic Toast Box Pressed Gran Toro is being presented in a handsome 24-count box, which will feature a “guarantee seal” indicating PCA 2021 attendee exclusivity. MSRP has been set to $11.00 per cigar (before any applicable taxes).
Alec Bradley estimates that the cigars will ship to tobacconists in late Q3 of 2021. Sale of the cigars are limited to US retailers. Magic Toast Box Pressed Gran Toro is being rolled at Alec Bradley’s Raices Cubanas Factory in Danli, Honduras.