For cigar retailers, the industry’s upcoming Total Product Expo 2024 (TPE ’24), will provide an exceptional opportunity to be the first to experience Altadis U.S.A.’s latest cigar innovations.
To be held at the Las Vegas Convention Center January 31 to February 2, this premier trade show is a hub for retailers and distributors in the tobacco industry from across the country.
Among Altadis U.S.A.’s latest cigar innovations at Booth #13053 will be:
- Romeo Y Julieta Reserva Real Nicaragua, Midnight Twist – An exciting line extension to the popular Reserva Real Nicaragua line, featuring an elegantly blended dual-cloak barber pole cigar with Nicaraguan wrappers from AJ Fernandez in Nicaragua. Product will be available for pre-order January 31 and will ship to the trade in March.
- Te Amo, the Original San Andrés Valley Cigar – The iconic ‘Cab Driver’s Cigar’ of the 70s, which makes a boutique comeback as the original and renowned San Andrés cigar product, will be available to order and ship to the trade January 31.
- Saint Luis Rey Carenas Ultramar – Built on the success of the 93-rated Saint Luis Rey Carenas, this new expression, Ultramar embarks on a voyage celebrating the storied legacy of Spanish tobacco trading wrapped in a rich tapestry of Honduran and Nicaraguan craftsmanship. Product will be available for pre-order January 31 and will ship to the trade in late February.
- VegaFina Year of the Dragon – Celebrate this year’s Chinese New Year with this luxurious, collector’s edition cigar. Only 500 boxes have been produced for the U.S. market. Product will be available for pre-order January 31 and will ship to the trade in February.
In addition to unveiling these special products, Altadis U.S.A. also will be featuring a Trinidad cantina activation adjacent to their booth. Trade show attendees will get to experience the company’s exciting Trinidad Espiritu Series No. 3, paying tribute to the spirit of Mexico, while participating in a fun and informative photo booth activation and cigar or beer pairing experience.
Emily Hooker, trade marketing director noted:
“We invite TPE ’24 participants to visit the Trinidad Cantina at Booth #13063, an exclusive space dedicated to the Trinidad Espiritu Series No. 3. This special feature celebrates the rich flavors and heritage of the Trinidad brand, offering a captivating experience for all visitors.”
About Altadis U.S.A.
Altadis U.S.A. has been crafting fine premium cigars since 1918 and is responsible for many of the world’s most renowned brands, including Montecristo, Romeo y Julieta, H. Upmann, Aging Room and Trinidad. If you have ever enjoyed a premium cigar, there’s a good chance you’ve enjoyed a cigar crafted by Altadis U.S.A. Visit www.altadisusa.com for more information.