Cigar News: Crowned Heads Inks Exclusive Distribution Agreement with Media RuedaTM for Belgium and Luxembourg

Starting today Crowned Heads cigars will be available in Belgium and Luxembourg through Media RuedaTM bv.

In the announcement, Jon Huber, partner and co-founder at Crowned Heads noted:

“It’s been a privilege to watch the spark of an idea ignite and come to fruition in the formation of Media Rueda, and we are excited and proud to have them distributing Crowned Heads cigars in Belgium and Luxembourg. To imagine that someone might be enjoying one of our cigars while walking on the cobblestone streets of a beautiful, historic city such as Bruges is truly a dream come true”

The agreement will the following line and vitolas in this new market:

Mil Días®

  • Country of origin: Nicaragua
  • Factory: Tabacalera Pichardo
  • Wrapper: Ecuador Habano
  • Binder: Nicaragua
  • Filler: Costa Rica, Nicaragua and Peru

The following vitolas will be available:

  • Mil Días Corona Gorda, 6 x 46 (Box of 20 Cigars) RP €11.90
  • Mil Días Edmundo, 5 1/3 x 52 (Box of 20 Cigars) RP €13.00


  • Country of origin: Nicaragua
  • Factory: Tabacalera Pichardo
  • Wrapper: Mexico San Andrés
  • Binder: Ecuador Sumatra
  • Filler: Dominican Republic and Nicaragua

The following vitolas will be available:

  • Juárez OBS, 4 3/4 x 52 (Box of 20 Cigars) RP €6.90
  • Juárez Willy Lee, 6 x 54 (Box of 20 Cigars) RP €8.90

David Larou, partner at Media Rueda exclaimed:

“We at Media Rueda are all music lovers, so we are delighted to bring the most musical of cigar brands to our markets. Creativity is really at the centre of what Crowned Heads does and it is a great inspiration and honour for us to be able to work with Jon and team. We are excited and at the same time humbled Crowned Heads put their trust in us to serve our local retailers. We are sure our customers are in for a treat!”

Coming in Early Summer

In early Summer, Media Rueda will add a selection from the following brands:

  • Jericho Hill®;
  • La Imperiosa®;
  • Las Calaveras, Limited Edition 2021

About Crowned Heads

Crowned Heads is a premium cigar company committed to producing cigars of artisanal quality that are defined by a combination of excellent flavor, balance, and consistency. We believe in continuous improvement, and in a marriage of tradition with innovation. We feel that tobacco lives, breathes, and speaks to us; it leads the blend and it names the brand. As Michelangelo once said, “Every block of stone has a statue inside it and it is the task of the sculptor to discover it.” Crowned Heads is influenced by a time when quality, pride, and integrity mattered. We strive to bring our vision to reality and invite you to live in our world. We are not here to do it like everyone else. When the rules don’t make sense to us, we carve our own path.

We are bonded to a belief in strict attention to detail, and we remain meticulously focused upon every aspect of our products and our brand. It is an exclusive and select group of retail partners that will offer our brands. Our goal is not to be everywhere, but rather, to provide an unparalleled level of service, attention, and excellence to those that support Crowned Heads.

About Media Rueda

Media Rueda is the initiative of four cigar aficionados who were of the idea that the selection of premium cigars available in Belgium and Luxembourg was in need of improvement. Our stated goal is to import and distribute added value, premium hand-made cigars in Europe. We currently exclusively import and distribute Black Label Trading Co., Black Works Studio, Joya de Nicaragua, Dunbarton Tobacco & Trust and Crowned Heads brands in Belgium and Luxembourg and plan on adding more brands later this year. For more information, please visit
® Mil Días, Jericho Hill and La Imperiosa are registered trademarks of Crowned Heads, LLC in the USA
TM Media Rueda is a trademark of Media Rueda bv, registration pending. (*) all prices correct at time of releas

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