Cigar News: Fratello Cigars Continues International Growth

Fratello Cigars announced today, their newest distribution partner in Brazil, Reality Cigars. Since 1995, Reality Cigars has been dedicated to the import and distribution of tobacco products in the Brazilian market.

Currently, Reality Cigars is the largest importer and distributor of cigars, tobacco and accessories in Brazil. They have grown and enhanced their reputation by representing some of the most successful brands in the industry and have now added Fratello Cigars to the distinguished list.

In a press release today, Daniel Teixeira, Marketing and Sales Director Reality Cigars noted:

“I first met Omar when he came to Brazil. He told me his story and told me who was supporting him in production…and I believed his brand could be a success. We conducted a trial in the Brazilian market and got awesome feedback, so we decided to make the product available in our current portfolio. Our expectation is to have a good market share and to make Fratello one of the most sold cigars in the country.”

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Omar de Frias, owner of Fratello Cigars added:

“When I first met Daniel and the Reality family, I was so impressed not only for their years in business but also because of their extensive knowledge and approach to the distribution of premium cigars. We are committed to their team and clientele and hope to soon get to Sao Paolo and expend our footprint.”

This latest partnership will open new doors and continue to expand on Fratello Cigars accelerated international growth. Fratello Cigars currently has distribution in Germany, The Netherlands, Australia, New Zealand, Dominican Republic, Thailand, Norway, Czech Republic, Slovakia and Switzerland.

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