Cigar News: Luciano Cigars Begins Building Dream Team With Ed Treviño

Luciano Cigars has announced they have Ed Treviño, a 28 year veteran of the premium cigar industry, to be the company’s new Sales Director. Treviño brings strong servant-leader principles to the organization and excellence in developing long standing relationships with his customers, colleagues, and suppliers. He is a respected industry veteran. His experience branches from small family-run boutique companies to large, industry-leading brands.

Luciano Meirelles, President & Co Founder noted:

“Treviño’s priorities are people, character, and growth, so he is a great representative of the values shared by all who work at Luciano Cigars”

Tiago Splitter, Co-Founder added:

“We are so excited and thankful to have Ed come on board as our Director of Sales. To see how our values, grit, and commitment to this industry align has been truly inspiring.”

Treviño joins Luciano Cigars to support the company as it embarks on this next chapter as a fully integrated vertical operation after having known and worked with Luciano Meirelles for several years. Treviño will begin leading the sales sector of Luciano Cigars as the company continues to grow, now with its independent US distribution.

Luciano Meirelles closed with:

“We are so proud to announce Ed Treviño has joined our team. Ed is a remarkable leader, whose character and humility always stand as a foundation for his leadership. It’s a gift to have him – I have no doubt about it!”

Retailers who currently carry Luciano Cigars, including Luciano the Dreamer, Fiat Lux, Maria Lucia, MXS and Mas Igneus, will be receiving details from Treviño and the team over the month of October to initiate their new accounts and continue stocking Luciano Cigars once the company takes over US distribution on November 1. New retailers wishing to open accounts, may reach out to Trevino at

Treviño will be announcing his sales team and introducing new sales reps to retail stores over the coming weeks. Experienced premium cigar sales reps who are interested in joining our team should email a resume and cover letter to