Luciano Cigars has announced that it has fully rebranded its Pichardo line into Tiago Cigars. The name is after Tiago Splitter, co-founder and partner of Luciano Cigars. Besides being a tobacconist actively involved in all operations of Luciano Cigars USA., Splitter is also known as an Assistant coach for the Brooklyn Nets, and his highly successful NBA career with 2014 Champions, the San Antonio Spurs.
Tiago Splitter, Co-Founder and VP of Luciano Cigars Stated:
“You get a lot of opportunities after a career in the NBA, but this project, this dream to me is like coming home to people and a company I call family. It’s an honor to have my name as a brand and product I personally know to be extraordinarily blended by Luciano Meirelles.”
The highly-rated blends of the cigars will remain the same, along with the packaging and logo – though now with a T. The ‘Reserva Familiar’ line, however, is now rebranded into ‘Familia Escogida,’ which translates to Chosen Family. It highlights the relationships we build, and the people we intentionally call family.
Luciano Meirelles, Co-Founder and CEO of Luciano Cigars added:
“It was a natural process for the whole team. We believe these blends deserve a worthy and upstanding name. Tiago is not only my partner, he’s more like a chosen brother. That’s what this rebranding is about: honoring him for the extraordinary person he is and elevating the family we choose for ourselves.”
Along with the rest of the Luciano Cigars portfolio, Tiago Cigars are produced at the Luciano Cigars Factory in Estelí, Nicaragua and will be shipped in the new packaging starting off in April of 2023.
Luciano Cigars retains sole rights over the name and trademark “Pichardo,” as well as its logo and design, maintaining its rights for current products in the market and eventual future use.
The cigar lines will be rebranded accordingly:
| Names | Rebranding |
|---|---|
| Pichardo – Clasico Maduro Sumatra Natural | Tiago – Clasico Maduro Sumatra Natural |
| Pichardo – Reserva Familiar San Andres Habano Connecticut | Tiago – Familia Escogida San Andres Habano Connecticut |