Tony Serino and the Serino Cigar Co. introduced a terrific cigar to the market last year – the Serino Royale 20th Anniversary, it made the 2016 Stogie Press top 25 for the year. This year, Tony’s son, Carson Serino, is following in his fathers footsteps and will be introducing his first blend the Wayfarer.
Although not totally new to the market, it was previously sold naked as ‘The Wayfarer’ to select retailers and handed out as an event exclusive. It will go into full production and will be introduced at this years IPCPR trade show in late July.
According to the Serino Cigar Co. press release, the Wayfarer, otherwise known as Carson’s Personal Cigar, will initially be available in three vitolas, later to be expanded to five. Two will be special releases.
Based on last years Serino Royale 20th Anniversary, I would say Carson as some big shoes to fill, but if Tony is a dad like me, I know he wants to see his son exceed and create an even greater Serino family cigar.
Here is the run down of the Wayfarer Story from the company:
Wayfarer is Carson Serino’s first journey into the cigar industry after learning and growing with his family’s business for the past 20 years.
“I’m very thankful to have grown up around this beautiful industry,” Serino says. “I’ve met some great people over the years that have shown me what it takes to produce an exceptional blend. For my first cigar, I wanted to create something timeless and classic, a cigar that can be enjoyed at any hour of the day and one that is accessible to all palates. Medium-bodied, complex yet balanced. The Wayfarer blend is the culmination of everything I have learned from this industry – this is my journey.”
Carson’s isn’t the only journey Wayfarer represents. It also embodies the traveling of traditions. This project was the creation of Carson Serino and Luis Omar González, son of famed Cuban Master Blender Omar González-Alemán.
“For this project we wanted to create a traditional Cuban styled cigar with new era branding. We implemented traditional Cuban rolling methods and used original Cuban molds, including the very 109 mold that has crafted some of Cuba’s most memorable cigars.”
The Wayfarer blend will be offered in the following Vitola’s:
- Wayfarer Corona Gorda w/ Cuban triple cap (6 x 46) – $7.70 MSRP (Boxes of 20, $154)
- Wayfarer Robusto w/ Cuban Perilla cap (5 x 52) – $8.50 MSRP (Boxes of 20, $170)
- Wayfarer “The 109” cap Toro (6 ¼ x 50) – $9.20 MSRP (Boxes of 20, $184)
- Wayfarer Corona (5 1/8 x 44) – $6.95 MSRP (Boxes of 20, $139) ** Future Release
- Wayfarer Dalia (6 ¾ x 43) – MSRP TBA ** Future Release
- Factory: La Corona Cigars, S.A.
- Blender: Luis Omar González / Carson Anthony Serino
- Wrapper: Ecuadorian Corojo ‘99
- Binder: Jalapa, Nicaragua
- Filler: Nicaragua (undisclosed)