Alec & Bradley Cigars, founded by brothers Alec and Bradley Rubin in 2018, announced today their third full line release- Alec & Bradley ‘Kintsugi’ (pronounced Kint-Su-Gee).
Alec & Bradley created an elegant, multifaceted medium bodied cigar for ‘Kintsugi‘. A silky-smooth Habano wrapper is set atop a blend of Nicaraguan and Honduran binder and filler tobaccos. Coming off the success of the Alec & Bradley ‘Gatekeeper’ line, the Alec & Bradley ‘Kintsugi’ will be a must try for cigar enthusiasts!
Naming their release ‘Kintsugi’, the brothers are relaying an allegory- applying it to the current state of the Premium Cigar Industry. The legend of the Japanese art-form Kintsugi states that a 15th century Japanese Shogun dropped his favorite vase, shattering it to pieces. He then ordered artisans to reconstruct it with gold or silver lacquer- making it even more beautiful.
Bradley Rubin notes:
“Unfortunately, the cigar industry seems to be a bit fractured right now. We are all fighting to reduce or eliminate regulation, but there is little consensus on how to achieve this. We can all learn from the Kintsugi story. We are all better together. The passion behind premium cigars is the gold lacquer that binds.”
Alec & Bradley ‘Kintsugi‘ is being presented in 20 count boxes, adorned with a golden filled-in crack pattern, mimicking that of the Shogun’s vase. The bands and inside box labels take styling cues from traditional Japanese themes and artwork. ‘Kintsugi‘ is being produced at Alec Bradley’s critically acclaimed Raices Cubanas Factory in Danli, Honduras. ‘Kintsugi’ will be offered in four vitolas:
- Robusto (5” x 50)
- Toro (6” x 52)
- Gordo (6” x 60)
- Size to be disclosed at a later date.
MSRP, sales dates and ship dates have yet to be announced, but Alec & Bradley expect a mid-May to early-June 2020 release.
Alec Rubin noted:
“We are honoring Kintsugi through our artform, cigar making, Bradley and I hope that if we spread the story and spirit through our cigars- colleagues and enthusiasts may one day embrace the tradition and come together for a common cause.”
Alec & Bradley ‘Kintsugi‘ is being distributed under the umbrella of Alec Bradley Cigar Co. Alec Bradley founder Alan Rubin (father to Alec and Bradley Rubin), is heavily involved legislatively in the fight to save the premium cigar industry.
About Alec & Bradley Cigars
Second generation cigar makers and brothers, Alec and Bradley Rubin released their first cigar, Blind Faith, at IPCPR 2018 to great fanfare.Their follow-up release, Gatekeeper, a collaboration with famed cigar maker Ernesto Perez-Carrillo, came in 2019 and received a 91 Rating in Cigar Aficionado. Sons of Alec Bradley founder, Alan Rubin, the two have gone out on their own to create complex and interesting blends that reflect their own unique style. The Rubin brothers agree that their brands will not conform to any guidelines and will continue to innovate and grow as cigar makers as they blaze their own trail.