LOS ANGELES, CA (MONDAY, JUNE 09, 2014) –– Davidoff of Geneva USA and Rob Weiss are pleased to introduce the BG Meyer Standard Issue, an exciting new collaboration between the Hollywood writer, director, producer and Camacho Cigars. Weiss, a self-made challenger of convention, has been an avid cigar aficionado for over a decade. After joining Camacho’s “Board of the Bold” in 2013, an opportunity arose for Weiss to partner with Camacho on a label of his very own, the newly formed BG Meyer Co.
BG Meyer embodies the aspirations of those on the journey to live a legendary life. The breath of a man’s spirit rests in his passion for adventure. A life of merit is not measured by ones accomplishments, but rather the road traveled to get there. The BG Meyer Co. celebrates that legendary journey and the extraordinary men forging their own paths. Embracing the unknown in the search of meaning, excitement, fulfillment. And the freedom they find discovering it.
“The journey to find success in the entertainment industry is marked by many failures and fewer successes. It’s important to find happiness in the process. The same can be said for the cigar business. I have enjoyed the process of making these, almost as much as I have enjoyed smoking them. In the creation of cigars and stories there are similarities. You want your audience to feel fulfilled and fall in love. Whether it’s with a character who will influence their life, or a cigar that will accompany it,” said Rob Weiss.
The BG Meyer Standard Issue is a 100% Nicaraguan blend hand-built by AgroIndustrias Laepe S.A., in Danli, Honduras. The cigar is a medium to full intensity smoke featuring five different tobaccos that have aged for up to 8 years. Available in five popular formats, the Standard Issue is packed in boxes of twenty cigars and will retail from $8 to $10.
Standard Issue will begin shipping to retailers in select markets on Monday, June 30th.
FORMATS:
Robusto (50 x 5) / $8.00
Toro (50 x 6) / $8.50
Churchill (48 x 7) / $9.00
Figurado (54 x 6 1/8) / $9.50
Gordo (60 x 6) / $10.00
BLEND:
Wrapper: Habano Nicaragua
Binder: Nicaragua (Esteli)
Filler: Nicaragua (Esteli, Jalapa, Ometepe)
ABOUT ROB WEISS:
Rob Weiss is an American film and television director/writer/producer. Weiss was born in Brooklyn, New York, and raised in Baldwin, Long Island, as well as The Five Towns. He attended the Parsons School of Design, studying fashion and film. Working his way through school as a club promoter on Long Island and New York City, he threw parties at some of NYC’s most legendary venues: Palladium, Tunnel, Limelight, the MilkBar and Heartbreaks.
Weiss’s first film was 1993’s Sundance hit Amongst Friends, which he wrote and directed. The film was nominated for the festival Grand Jury Prize and lost the audience award by a decimal point to Robert Rodriguez’s ‘El Mariachi’. Rob went on to write and produce numerous projects including HBOs Entourage, How To Make It In America and currently Ballers, starring Dwayne ‘The Rock’ Johnson and directed by Pete Berg.
Weiss has been the subject of two New York Times Arts and Leisure profiles. In an August 2007 New York Observer interview with Entourage’s Doug Ellin, he confirmed that Weiss was the basis for the character of Billy Walsh, a perfectionist filmmaker who was a recurring character on the Entourage series. Ellin even asked Weiss to play “Walsh,” but Weiss declined. Instead, the role went to Rhys Coiro, to whom Weiss bears little outward resemblance.
Weiss is also currently producing a mini series adaptation of the novel ‘Pimp’ by Iceberg Slim for HBO and is writing/directing ‘Hells Angel’ for Fox 2000, a feature film chronicling the early days of the legendary motorcycle club and it’s visionary patriarch, Ralph ‘Sonny’ Barger.
For more information on the BG Meyer, please visit www.bgmeyerco.com or follow us on Facebook, Twitter and Instagram.
ABOUT CAMACHO CIGARS:
Camacho is the world’s leading brand of bold cigars, representing the concept of unleashing unmistakable and intense experiences. Infamous since 1962, the brand has become a sanctuary for the powerful, elemental being who seeks to fill their lives with unapologetic good times. A combination of rich heritage, product excellence and a never surrender attitude has enabled Camacho to grow into an aggressive brand globally recognized as the standard of full-frontal flavor and full-frontal lifestyle.
For more information about Camacho, please visit www.camachocigars.com or follow us on Facebook, Twitter and Instagram.
MEDIA CONTACT:
Dylan Austin Davidoff of Geneva USA
Director of Marketing